PROJECT:
Unfold Charity
SERVICES:
Branding
Website design
This project involves delving into personal, brand, and interactive communication to develop an understanding of how to create appropriate messages and how to use graphic design to target and communicate with different types of audiences. The aim is to explore ‘what do I care about?’ and what I believe will make the world a better place. Utilizing my graphic communication skills, I have created a not-for-profit brand that will champion my values. After identifying personal passions and target audiences, a unique set of brand values and aesthetics is established, followed by selecting a name and brand identity that effectively communicates the message.
The chosen cause is addressing the stigma around mental health in Asian cultures. Research revealed high rates of mental health issues within the Asian community, often undiscussed. Being part of this community myself, I felt compelled to address these issues. Through brand communication, I’ve engaged audiences in an interactive branding experience, utilizing web forms to encourage action and support for the cause.
